The Arnold Schwarzenegger Fitness Classic
Columbus, Ohio
The Annual Arnold Schwarzenegger Fitness Classic invaded
Columbus, Ohio in March
in fine style. The Governor of California attended the
event he created which
has expanded even more this year and added new programs such as
Yoga for Sports, the Arnold Strength Summit and the Arnold Fencing
Classic. It is now the
world's
largest fitness event.
Kathryn Lorz, the spokesperson for
the Arnold Classic, said that Arnold would "be back" this year and
so he was - Governorship of California notwithstanding! As the man
said at the event, "No matter what I do - if it is acting or if it
is business or if it is politics - I will always be a
bodybuilder".
Schwarzenegger first went to Columbus for the Mr. World
competitions in the 1970s and promised to go back and promote
weightlifting and sport. He first partnered to produce the
Mr. Olympia event and then The Arnold Classic was created in 1989.
Attracting over 3000 women and 500 men across a wide range of
disciplines it is now the largest gymnastics event in the
USA.
Accompanying
the sporting events at The Classic is a major exhibition with over
600 exhibitors. One key
exhibitor was Next Protein of Carlsbad, California. Next Protein
class themselves as "harnessing the power of whey" and have become
the developer and manufacturer of the country's leading
whey-based
products with some very well known brand names. Founded by three times Olympic champion David Jenkins, Next Protein was a
"garage-to-success" story. Within four years of David introducing
his first products they became
the country's number one selling protein powder. Next
introduced the world's first protein candy bar in 2002 called
DETOUR™ and today it is the fastest selling protein bar in
history. Two other greats followed with U-TURN™ and ONEWAY™.
Next
Protein has always been committed to excellence and this was also
the case with their booth at
the Arnold Classic. Angels helped make the booth
a success by providing
knowledgeable (and fit!) staff to talk to customers and hand out
samples of Next Protein's products. Even Arnold came along
to take a look! (pictured here with Laura, one of the Angels'
team).
As with the many
other shows, events and exhibitions that Angels has helped with
over the years, success is about providing the right people with
the right skills to do the job!
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