Angels Promotions

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January 2007
Angels makes the odds of success greater for five major companies.

Angels in Action


Promotions, Roadshows and Incentive
An ever broader range of successes for Angels

When computer networking company Fibernet wanted to promote their latest products and services, they needed to make an impact!  So they organised "Fibeerfest" a parody based on the theme of Germany's famous beer festival Oktoberfest. Fibernet turned it into a networking opportunity for their customers in the communications industry accompanied, of course, by the odd stein or two of Bavaria's best!  In order to add some authenticity to the evening, Fibernet called upon Angels to arrange four personality models to appear in traditional Bavarian costume (which Angels sourced from the USA!) to accompany the equally traditional Munich "umpah" band!  The event was a resounding success and Fibernet were able to achieve their goals as evidenced by an exceptional turn-out.  Check out the Fibernet Fibeerfest Photo Gallery!  Angels have helped Fibernet with their customer events for several years running - each of which has had a different theme.

Promotional work has been a mainstay of Angels work for more than 20 years. The founder of Angels Model and Promotion Agency has worked in the promotions business since 1976 and has been involved with many key international companies including John Players, Marlboro, State Express 555, Pepsi International, Coca Cola, Mobil Oil, Tilda, Rubicon, GlaxoSmithKline (ex SmithKline Beecham), Pobjoy Mint, Walkers and more recently the cellphone company T-Mobile to name but a few!

The range of promotional challenges tackled by Angels is extremely broad. From simply sampling a product to the unassuming passer by to creating publicity for television, radio and newspapers.  For instance when BAT did their market test launches for the return of the State Express 555 cigarette to the UK market they sent a team of us flying around the country in hot air balloons creating as much publicity as we could.  This caught the attention of many media folk and ended up on several news programs, in newspapers and on local radio stations which in turn led to radio interviews on the world of promotions.

Another great achievement was for Coca Cola when Angels were involved in the amazing reconstruction of Windsor Castle completely out of coca cola cans.  This was staged inside a huge Cash & Carry and, at the time, was the largest display of Coca Cola cans in the world.  When customers entered the 'Cola Castle" via the portcullis (which was large enough for an elephant to walk under), they were greeted by Angels smiling faces and given one of the coolest carbonated drinks in the world.

For Tilda Rice, Angels helped with the celebration of Diwali - the Indian Festival of Lights (and a serious amount of fireworks) - one of the most important religious festivals commemorating the triumph of good over evil.  As part of this event, homes are decorated, sweets are given away and thousands of lamps are lit. Diwali also coincides with the harvest of the pure basmati rice crop.  The word basmati literally translates as the fragrant one and this rice has long been prized for its cooking properties! Angels gave away thousands of sweets and balloons on behalf of Tilda, across the UK, in support of Tilda's basmati rice promotion campaign!  

From roller skating in the park giving out free samples, to taking journalists on test drives in new and exciting cars - its all part of the Angels promotional world.

As you can imagine, Angels' promotion industry experience is second to none with an enviable reputation for professional staff of the highest calibre. So you can rest assured that working with Angels means you have chosen a company with one of the best track records in the business for promotional activities with considerable experience in making any event successful.

One of Angels' current promotional contracts is to work with Panasonic on a project to promote their new consumer technology - including digital media and digital cameras. As the key sponsor for the Toyota Formula 1 team, Panasonic are working with Toyota at their track days all over the UK. Angels are helping to demonstrate Panasonic's new digital cameras by providing a "real time" photographic service to Toyota's customers who enjoy experiencing Toyota cars at the UK's major motor racing circuits including Silverstone and Brands Hatch. Panasonic's customers get "instant" prints made using Panasonic digital photographic technology as a souvenir of their day at the track with Toyota.


Another recent Angels promotion featuring Formula 1 cars was done for Imation at local branches of Dixons.  Imation is a leading developer and manufacturer of removable data storage products sold in over 60 countries worldwide. Imation’s offerings include magnetic and optical products that are a key ingredient in much of the world’s technology infrastructure – from corporate data centers, to networks, to small businesses, to home users and the consumer. The promotion in Dixons stores was to build awareness of Imation's products and this was done through their links with Jordan Grand Prix.  Imation had a Jordan F1 car in the stores and our Angels staff were there to make sure that all customers in the store got to see the car and as a consequence learn something about Imation and its products.  To encourage this, Imation ran a competition to win tickets to the British Grand Prix at Silverstone.

Providing staff and management for incentive programmes and incentive trips at home and abroad has been a staple of Angels business since its foundation. Angels staff have travelled the UK and the world in support of corporate sales reward programmes including the Americas, the Far East, Hawaii and the Caribbean. 

Angels understands the needs of these events and their participants and knows how important it is to be on the ball from early in the morning to late at night. Angels understands how to organise and run everything from mealtimes, cocktail receptions for up 800 people and many parallel daytime events such as shopping trips, sightseeing and golf matches.

Companies such as Hepworth Heating and GlowWorm have used Angels for multiple events over multiple years. More recently, Angels helped to staff an international conference for 4000 members of Andersen Consulting held in New Orleans where 14 hotels were used simultaneously.

Angels has also helped with local incentive lunches and dinners and has helped companies in high technology businesses with sales kick-off events and global sales meetings. This has varied from providing motivated and professional staff right through to organising the entire event including the conference and surrounding social events, dinners and award ceremonies.

Angels really can make a difference to your business events.


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