Tomb Raider

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January 2007
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Angels in Action


Tomb Raider Premiere
Leicester Square, London

Lara Croft is out there again in the second Tomb Raider movie "The Cradle of Life".

Panasonic provided the latest set of gadgets used by Lara Croft in the movie. The main product seen is the new SV-AV30 - a multi-talented handheld that takes pictures and movies, is an MPEG movie player, records sound and is a jukebox that can play MP3 music files.

The new movie premiered in central London's Leicester Square cinema and was a glittering affair.  Crowds outside of the theatre waited to see Angelina Jolie and the rest of the cast as they entered the cinema.

While they were waiting, a team of Angels girls entertained them by demonstrating the Panasonic SV-AV30 as used by Lara Croft in the movie!  Fully trained on the product, the Angels girls were able to show off all of its capabilities and have fun with the people who were waiting to see the movie stars. They also advertised the Shop at Panasonic stores and encouraged the movie-goers to take a closer look at the product by going to their nearest Shop@Panasonic store.


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